Daina Fulford
My passion is designing interactive, creative and engaging training modules my customers love.
20+ Years in Learning & Development
Designing, leading, and scaling learning strategies that support organizational goals and long-term capability building.
Cross-Industry Expertise
Delivering effective learning solutions across financial services, healthcare, technology, automotive, fitness, retail, and other complex environments.
Business-Driven Learning Impact
Aligning learning initiatives to performance, growth, and change to drive measurable business outcomes.
About Me…
Trusted By…
TD Bank
Loblaw Companies Ltd.
Home Depot Canada
Bell Mobility
BlackBerry (RIM)
Winners Merchants
Aecon Construction Ltd.
Indigo
The Driving Force
I am a competent, innovative, and solution-driven Training and Instructional Design professional with over twenty years of progressive, hands-on experience in training and business environments. I bring a proven track record of delivering exceptional results through effective learning strategies, thoughtful design, and practical implementation.
As a collaborative team player, I excel at effectively transferring knowledge on end-user education and training to diverse project teams. I am adept at building and maintaining focused, professional relationships with clients, third-party organizations, project team members, and project management groups to ensure alignment and successful outcomes.
My expertise includes strong communication skills and a demonstrated ability to assess client needs, conduct gap analyses, and develop effective training strategies. I have extensive experience in instructional and documentation design, quality review processes, established methodologies, and project management, all with a consistent focus on delivering high-quality, learner-centric solutions.
WSIB (Workplace Safety and Insurance Board of Ontario)
Ford Customer Relations (via Percepta Inc.)
Movati Athletic
Home Hardware
SAP (training engagements for Lakeridge Health & North York General Hospital)
Conestoga College (via Third Power Training)
My Approach
Interactive
I enjoy creating interactive learning experiences that actively engage learners and encourage meaningful participation. As an instructional designer, I use interaction, practice, and feedback to move learners beyond passive content and into real-world application. My design approach emphasizes learner agency, clarity, and intentional use of tools to support measurable outcomes.
Collaborative
I believe in the power of collaboration to design exceptional training resources. As an extension of your team, I immerse myself in your vision and goals. I work closely with you to develop content that not only reflects your brand but also exceeds your expectations.